In the course of my extensive list making for my vaguely publishing-related job, I have come across a few issues I think you all should work on. For your convenience, I have summarized them here in a handy list format:
- I don’t care how high, mighty and un-findable you and your masters want to be–the contact page should be a major section of any professional website. No, it’s not OK to squirrel it away in the “About” section. I want “CONTACT” in large letters, either right up at the top of your page or somewhere in your footer, and I want it to lead to a clean, well organized, and thoroughly labeled page of its own. On this page, you should have at least one email address and preferably a phone number and mailing address in largeish, legible font. If I need to zoom in to read it (thanks, Firefox 3!), it’s TOO SMALL. Now, I know this makes you feel exposed and like at any moment someone might ask you an actual question, or, heaven forbid, SEND YOU A LETTER, but come on. It’s the Internet, not the Freemasons. Help me help you.
- That “Contact” section should actually be TITLED “Contact.” I know that they taught you to be clever at design school, but enough is enough. I want your contact info, not to spent half an hour on your site trying to interpret such section titles as “toss us a doughnut” and “holler atcher boy.” CONTACT. NOT EXACTLY ADVANCED VOCABULARY.
- While we’re on the subject, when I say email address I mean EMAIL ADDRESS, not one of those totally annoying email forms (which, incidentally, are SO last millennium). I want an address I can put in a list, file away in Excel, and import with a long list of other addresses, all at once. Your stupid form takes me like 5 x as long to use, and that makes me cranky. And when you make the intern volunteer cranky, she doesn’t put you on the list and you miss out on all sorts of wonderful.
- Ideally, that address should be in a mailto link, but if you fear the spam-bots, a simple address [at] domain.com is fine. I don’t need you to explain to me that I should “type address, followed by the @ symbol, followed by the domain, a period, and the letters C O M.” I have been using the Internet for at least as long as you have. I know about email. So, for that matter, do my grandparents, parents, contemporaries, and very small relations. The only people who need that explanation haven’t found your cleverly hidden contact info, so you can just save me the extra words. I am Very Important and Unpaid, and I have a lot of lists to make. My patience, it is short and vindictive.
- Harper Collins: I hate you. Really, I haaaate you. You have a million different imprints, in an effort to make it look like you’re actually a bunch of cute, little, independent presses, but really you’re a controlling conglomerated gigantor, and your website shows it. The sheer fact that your Contact link leads directly to your Help page instead of to contact information makes me want to SCREAM. Also, hey, while we’re at it, if you REALLY want to look like a collection of independent presses, why not give each imprint its own website, rather than a corporate clone section of your one unmanageable and uninformative cyber-behemoth? I have so much more to say to you, but I’m now so ANGRY that I can’t even TELL you. No, YOU SHUT UP, HARPER COLLINS. NEVER AGAIN.
- If you name your company something really generic, not even black belt GoogleNinjas will be able to find you on the internet. “Absinthe,” wherever you are, whatever you’re actually called in your full name, I’m (not) looking at you. Maybe this is the fault of the list I’m working from, but I cannot for the life of me find anything even half likely to be the “Absinthe” I’m looking for, which I assume is a small press. Maybe, perhaps, kind of. Who knows. Life is full of mysteries.
- And finally, if your website has been under construction so long that that is what shows up in the blurb under your google entry, then your website has been under construction for TOO LONG.
Thanks for playing, come again soon.
Tootles,
Mary–Frustrated GoogleNinja and Publishing Intern Volunteer Extraordinaire

“WOW, that girl ain’t seen no sun!”